Although it might not feel like spring in some areas, April is here and it’s the perfect time to do some spring cleaning of your brand. Keeping your brand relevant and updated is crucial to your business’ success. Below are four ways to freshen up your brand:
Re-evaluate your audience. Clean up your market by taking a close look at your audience. This will allow you to get rid of prospects that aren’t receiving your brand and go after new markets for more business opportunities.
Update your offerings. Look at industry trends and what your competitors are doing to help spring clean your service offerings. This will help you determine if there are services you offer that don’t generate enough profit in the long-term or ones you don’t offer that could be highly profitable.
Spruce up your social media profiles. Make sure your profiles have updated photos, website URL, company name and address. If you have multiple channels, make sure they incorporate your cohesive brand look.
Take stock of what’s being said. Google your personal name and company name to see what’s being said about you on the Internet. It will benefit you to see how articles, blog posts and reviews are contributing to your brand.
For more tips to spring clean your brand, visit Entrepreneur.