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Attract Millennial Employees via Strong Corporate Values

by | Jan 30, 2015 | For-Profit Entities

159434207_200_133What types of organizations do Millennials want to work for? Those that are focused on their people and purpose, not just what they’re selling and how much money is being made.

This data comes from Deloitte Touche Tohmatsu Limited’s (Deloitte Global) fourth annual Millennial Survey. The research revealed that 75 percent of millennials think businesses are more focused on their own agenda, rather than helping to improve society.

For 6 in 10 millennials, a “sense of purpose” is part of the reason they chose to work for their current employers. This is especially true among high users of social networks.

“The message is clear: when looking at their career goals, today’s millennials are just as interested in how a business develops its people and how it contributes to society as they are in its products and profits,” Barry Salzberg, CEO of Deloitte Global, said in a statement. “These findings should be viewed as a wake-up call to the business community.”

Which businesses do millennials find most attractive? The technology and media and telecommunications (TMT) sectors. Part of the attraction is that younger workers feel this sector provides the most valuable skills and develops the strongest leaders.

The study also found that today’s millennials place less value on visible, well-networked and technically skilled leaders and instead, they define true leaders as strategic thinkers, inspirational, personable and visionary.

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