Your list of contacts in your email list are a hugely valuable business asset. The ability to send valuable content to your target audience, all the while building long-term relationships plays a big role in your online marketing efforts.

But, how can you strengthen these relationships if your emails aren’t being opened?

Your email subject line is a huge deciding factor in whether or not your email will be opened. Want to know which email subject lines get the best results?

Here are a few of the top performers, across all industries:

· [Business Name] May 2015 News Bulletin!

· [Business Name] Invites You!

· Happy Holidays from [Business Name]

· ATTENTION [Business Name] Staff!

Tip: Using your business name in your subject line can have a positive impact on your open rates.

· [Urgent] You’ve got ONE DAY to watch this…

· Get this NOW before it’s gone!

· How (and why) to calculate Average Customer Value

Tip: Try to convey a sense of urgency, or use the ellipse (…) at the end of your subject lines.

And finally, here’s a quick list of powerful keywords to use in your subject lines:

· Upgrade

· Congratulations

· Go

· Wonderful

· Available

· New

· Weekend

· Alert

· Free delivery

To find out more about effective subject lines, and to read the entire article, please visit www.entrepreneur.com.